Advertising and Media Influence Teacher Resources

Find Advertising and Media Influence lesson plans and worksheets
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Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
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Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
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Prescription Drug Ads

For Students 9th - 12th Standards
Bayer Pharmaceuticals sold heroin as a cough medicine in the 1900s ... who knew? Scholars discover this, and other interesting facts, when they use the resource to prepare for a class discussion or debate. They browse videos, readers'...
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Drug Use and Abuse: Past and Present

For Teachers 10th - 12th Standards
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
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Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign

For Teachers 6th - 12th Standards
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
9:11
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How Americans Got Stuck with Endless Drug Commercials

For Students 9th - 12th
On average, 80 commercials for prescription drugs appear on American television every hour. Such commercials are illegal in most other countries. So why are these ads so much a part of US TV? Check out a video that presents the arguments...
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"What's in an Ad?"

For Teachers 6th - 8th
Young scholars examine how advertising and media shape attitudes about tobacco, alcohol and drug use. They look at advertisements from newspapers and magazines to determine what message the advertisers are conveying to their audience.
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Good Drugs, Bad Drugs

For Students 3rd - 4th
Add a science experiment on medicine and drugs to your health lesson. After reading a paragraph on the difference between helpful and harmful drugs, kids choose which pictures of bottles they could find at a pharmacy. The last activity...
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Analyzing Media Messages

For Teachers 7th - 12th Standards
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
2:26
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The Science of Caffeine: The World's Most Popular Drug

For Students 9th - Higher Ed Standards
Discover the science behind the world's most popular drug. Scholars explore the neural effects of caffeine in an episode of the larger ACS Reactions playlist. The presenter explains how caffeine impacts different neurotransmitters in the...
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The Other Drug War

For Teachers 9th - 12th
Learners examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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My Anti-Drug

For Teachers 4th - 6th
Students examine the benefits of alternatives to using drugs and alcohol. They discuss the concept of "the anti-drug," develop a list of alternative activities to be involved in, and design a poster illustrating their anti-drug of choice.
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Who Uses Club Drugs?

For Teachers 9th - 12th
Students interview others to gather information about club drug use and the misleading information that is portrayed in the media. They practice interviewing others before conducting the actual interviews on friends, and family members....
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Bush Plans Hit on Drug Use

For Teachers 8th - 12th
Students explore the topic of drug abuse. For this health journalism lesson, students read the USA Today article titled "Bush Plans Hit on Drub Abuse," respond to discussion questions regarding the article, and complete an activity based...
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Drug Free Poster Design

For Teachers 6th
Sixth graders create drug free posters on computers in order to promote the abstinence of not consuming drugs. They present their poster to the class with their small group. They display posters in various areas of the school.
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Anti-drug Shock Tactics

For Teachers 9th - 12th
Students evaluate the effectiveness of 'shock tactics' to discourage drug abuse. They view a video about the death of a 21-year-old heroin addict. In small groups they discuss the video and complete comment sheet.
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Media? and ?Me

For Teachers 6th - 9th
Are you influenced by the media? Explore the effects of media and advertising. In this media literacy lesson, middle schoolers respond to survey questions about advertising and then watch a video about the topic, taking notes on...
18:21
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Geography Now! Mexico

For Students 8th - Higher Ed Standards
While Mexico often gets bad press for its drug cartels, the video is a limited version of the multi-faceted country. It's ranked by the UN as one of the hardest-working countries in the world based on hours and is home to bountiful...
8:07
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The Economics of Dallas Buyers Club

For Students 11th - 12th Standards
How do entrepreneurship and crony capitalism intersect with federal regulation and the Food and Drug Administration in Dallas Buyers Club? This is a fascinating video that covers a wealth of economic concepts while referencing the recent...
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Alcohol: Grades 9-12

For Teachers 9th - 12th Standards
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
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This Is Your Brain on Pot

For Teachers 6th - 12th
Students explore the causes and effects of marijuana addiction and research how THC affects different areas of the brain. They synthesize their knowledge by creating print advertisements that inform teenagers about the physiologic danger...
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Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. In this advertisements activity, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
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Stories of Painkiller Addiction: The Brain on Autopilot

For Teachers 6th - 12th Standards
For some people, the force of addiction can be as biologically compelling as the drive for food or water. High schoolers watch a video segment about Ryan, a recovering addict, and learn more about how opioids and other drugs can affect...
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Consider the Source

For Teachers 7th - 12th Standards
Who is more trustworthy when it comes to marijuana: a high school student, or The National Institute on Drug Abuse? Sources matter when reading informational text. Help teenagers discern which facts are true with an activity that focuses...

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