Alcohol Advertising Teacher Resources

Find Alcohol Advertising lesson plans and worksheets
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Gender Messages in Alcohol Advertising

For Teachers 7th - 10th
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
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Who's on First? Alcohol Advertising and Sports

For Teachers 6th - 8th
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
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"He Shoots, He Scores": Alcohol Advertising and Sports

For Teachers 4th - 6th
Learners explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
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Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
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Alcohol: Grades 9-12

For Teachers 9th - 12th Standards
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
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Kids, Alcohol and Advertising: Young Drinkers

For Teachers 4th - 8th
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
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Kids, Alcohol and Advertising - Interpreting Media Messages

For Teachers 4th - 8th
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
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Ad Hangover?

For Students 7th - 12th
In this advertising and marketing instructional activity, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
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Alcohol Myths

For Teachers 7th - 9th
Students explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.
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Targets

For Teachers 6th - 12th
Students evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Kids, Alcohol and Advertising - Messages about Drinking

For Teachers 4th - 8th
Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
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Kids, Alcohol and Advertising - Understanding Brands

For Teachers 4th - 8th
Learners explore the importance of branding for developing customer loyalty and recognition of products.
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Advertising and Healthy Decisions

For Teachers 9th - 12th
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Advertising Media: Youth Drinking and Smoking

For Teachers 3rd - 5th
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
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How Does Advertising Affect You?

For Teachers 3rd - 5th
Students understand what advertisements are trying to do and how they do it
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"Targets"

For Teachers 7th - 12th
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Healthy Decision Making Towards Alcohol and Tobacco Use

For Teachers 6th - 12th
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
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"What's in an Ad?"

For Teachers 6th - 8th
Young scholars examine how advertising and media shape attitudes about tobacco, alcohol and drug use. They look at advertisements from newspapers and magazines to determine what message the advertisers are conveying to their audience.
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How Does Advertising Affect You?

For Teachers 3rd - 5th
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
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Babies Deserve A Good Start! Alcoholism: A Three Fold Disease

For Teachers 5th - 12th
Students study the basic disease concept of alcoholism. The determine that alcoholism is progressive and explore the levels of progression. They name the three factors contributing to the cause of alcoholism and explain each one with...
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Media Literacy

For Teachers 3rd - 5th
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
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Media? and ?Me

For Teachers 6th - 9th
Are you influenced by the media? Explore the effects of media and advertising. In this media literacy instructional activity, middle schoolers respond to survey questions about advertising and then watch a video about the topic, taking...
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Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources

For Teachers 6th - 12th Standards
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
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Alcoholic Advertisements

For Teachers 6th - 12th
Young scholars discuss the effects of alcohol abuse. They analyze alcohol advertisements and consider whether the images presented in the ads are realistic or not. They discuss alternatives to drinking alcohol.

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Alcohol Advertising