Gender Messages in Alcohol Advertising

This Gender Messages in Alcohol Advertising lesson plan also includes:

Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on stereotypes, learners examine alcohol ads and create a survey to find out how their peers feel about alcohol, advertisements, and gender. Some ads used in this resource may be inappropriate.

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  • Cultivates critical thinking skills in today's media-saturated society
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