Online Advertising: Crash Course Media Literacy #7

This Online Advertising: Crash Course Media Literacy #7 video also includes:

Ever notice how that pair of shoes you looked at online last week seems to be following you? Introduce young consumers to the world of online advertising with a well-written, media literacy video, part of an ongoing series. Viewers discover the various ways advertisers use browsing history and social media to deliver appealing ads to your devices.

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CCSS: Adaptable
Instructional Ideas
  • Before the video, ask the class to describe how they think companies track their actions on the Internet
  • As an in-class example, project a search for an item online for learners to see; over the next few weeks, do a little surfing and have everyone take note of where that item pops up!
Classroom Considerations
  • Some individuals may not have much experience with the Terms of Use Agreement shown in the video; consider pulling one up to demonstrate after the video is over
  • The resource is seventh in a series and mentions previous videos
Pros
  • Great content gives pupils a heads up on important Internet security precautions
  • The inclusion of historical advertising methods helps viewers understand just how much the Internet has changed things
Cons
  • None