Smoking and the Media

Between 1996 and 2006, three quarters of the action films made in the US featured tobacco or depicted smoking—and the more young people see smoking in movies, their likelihood of becoming smokers increases. Get the facts about just how much companies pay to have their tobacco products placed in media.

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Instructional Ideas
  • Have groups create their own fact sheets filled with sobering statistics
Classroom Considerations
  • Although designed for Australian classrooms, the resource is appropriate for any study of tobacco advertising
  • Demonstrates the power of advertising
  • None